Sustain Strategy 2015 – 2020. We’re pleased to be introducing our guiding document for the next five years. This is the first time that Sustain has produced a strategic vision and its timing is telling.
With a new Government in place until 2020, this is the time to redouble our efforts in projecting a unified voice to policy makers and stakeholders at all levels, calling for a better food and farming system. Acting as the voice of our alliance members’ concerns, Sustain has often proved that it is most valuable in influencing policy, through advocacy, campaigning, and working with others to show how what we’re calling for can be done in practice.
This document shows how the varied voices of our members are all part of the same story, championing good health, nature and the environment, enterprise, food safety, skills and food culture. But we are not working in a vacuum, and much of what we call for is still not accepted by all, despite the evidence. What Sustain seeks to do is to remain nimble, and against the backdrop of what we are calling for, be quick to respond: not only to take opportunities to improve on what we have in place, but also to protect the best aspects of our food and farming which may be threatened.
This strategy does not mark a change of approach either on how we work or what we work on, but rather a reaffirmation of what, together, we do best. This serves as much to illustrate how we have worked in the past, and where we have been most effective. The challenge now is to make sure that our shared voice is louder, and that over the next five years, together, we will not only have convinced the country of the case for a better food and farming system, but that it has started to become a reality