Skip to main content

Video – Investing in Edmonton’s Brand (Brad Ferguson)

Celebration of Planning

Transforming Ideas for Edmonton and Alberta

University of Alberta Planning Program

November 22, 2016

Shaw Conference Centre

Edmonton, Alberta

Alberta’s communities are in a period of transition-seeking increased sustainability and further improvement upon the great quality of life they offer their residents. In this year’s Celebration of Planning fundraiser, four key leaders shared a transformative idea in a Pecha Kucha presentation. Proceeds from the event went to support scholarships for both undergraduate and graduate planning programs at the University of Alberta.

Pecha Kucha Presentation

Video – Investing in Edmonton’s Brand


Brad Ferguson, President & CEO, Edmonton Economic Development Council

This presentation discusses the need to build a two word city brand for Edmonton at the regions surrounding it to market this region internationally.